Platinum Fashion Mall is riding the wave of the influencer marketing boom, bringing together top personalities to deliver a fresh, immersive shopping experience through its groundbreaking fashion reality game show, Platinum 19th Anniversary X 19 Super Influencers.
Mrs. Suthita Bhirombhakdi, Deputy Managing Director of The Platinum Group Public Company Limited, shared the inspiration behind this innovative marketing campaign, stating, “Platinum Fashion Mall has long been recognized as a premier destination for affordable, trend-forward apparel and accessories, earning its reputation as the best wholesale fashion hub of ASEAN. Our mission—‘Bringing Fresh Fashion to You’—is our unique selling point, ensuring we consistently deliver fresh, stylish fashion to our customers.
This year, to mark Platinum Fashion Mall’s 19th anniversary, we have launched a bold and innovative marketing campaign that celebrates our achievements while reinforcing our position as Thailand’s leading fashion retail hub. The campaign leverages influencer marketing to deliver the quintessential Platinum shopping experience via Fresh & Fash by Platinum Fashion Mall, a first-of-its-kind fashion reality game show. Featuring 19 super influencers tackling creative challenges, the show offers viewers an exciting and engaging journey into the world of fashion-forward shopping. Under the concept ‘Fresh Fun Forward,’ each episode challenges influencers to push the boundaries of creativity, showcasing bold styling ideas and potentially setting new fashion trends. The lineup of 19 super influencers includes prominent figures such as Matt Peranee, Grace Karnklao, Namtan Chalita, Yoshi Rinrada, Popor Sapsiree, Sayamo, Zom Marie, WJ Mild, Captain Chon, and Gavin Duval—each bringing their unique flair and style to the show, ensuring every episode is as dynamic and engaging as the last.”
The 19-episode series premieres on January 16 and airs every Thursday across all Platinum Fashion Mall social media platforms. Get ready to be inspired by fresh fashion ideas, bold styles, and unforgettable moments as Fresh & Fash shakes up the fashion world and redefines the art of shopping.
[EP19] Yoshi Pulled Up Like 🔥 Ending the Season with a Total Slay!
[EP18] Bad or Cute? Mean Phiravich is serving looks— and it’s guaranteed to make hearts race.
[EP17] Zom Marie giving Skrtt! Skrtt! vibes — sweet girl mode ON!
New album? New song? Something’s coming
[EP16] Gina Virahya is already slaying without even moving — imagine how hard she’d slay if she did! Wanna know what the look is? You gotta watch!
[EP15] On this mission, Ma-Muang serves a look that’s totally shaking up social media. Will she snatch the crown? Let’s find out together!
[EP14] Speedin’ through the city, stoppin’ at the shop! This time, Plan’s taking y’all on a wild ride through Platinum Fashion Mall servin’ the hottest looks, no holding back
[EP13] Show off your beauty to the max! Baby Jolie Star is bringing a new look that no one has seen before. This summer, it’s all about Jolie!
[EP12] What’s up, man!! Gunner has arrived! Fresh & Fash by Platinum Fashion Mall, This EP is flipping a rapper’s look!
[EP11] Still Going Strong! Grace Kanklao Goes Full Speed Shopping Spree at Platinum Fashion Mall!
[EP10] Platinum’s new fashion king, Kawin, has entered the chat! Get ready for a look you won’t forget!
[EP9] Famous vintage-style TikToker “Sayamo” is here— today’s makeover mission is anything but ordinary
[EP8] You got my temperature rising Like El Nin-YO with the fashion queen, “Pingpong Thongchai”
[EP7] It’s the turn of the sporty “Popor Sapsiree” to change her look on the show. Let me tell you, this episode is full of smashes!
[EP6] Today’s guest comes from the world of beauty pageants—one of Thailand’s top contenders! We’ve got the ultimate queen herself, Namtaan Chalita, joining the show
[EP5] Can you hold these flowers for me? Everyone’s heart is melting for the dashing fashion icon, “Captain Chonlathorn”
[EP4] The Ultimate Festival Queen “Mild Lapassalan,” also known as WJ Mild, joins the fun to complete exciting and refreshing challenges!
[EP3] “Ta Chua Thua Chua Bu Yao Lai” In this episode, the gorgeous and fiery superstar Matt Peranee joins the fun on the show!
[EP2] Carissa, dressed like this, what do you think, boss? “Boss, what else do you need? Just let me know!”
[EP1] Meet the champion, the legendary winner of The Voice UK 4,000 times, “Niniw” or “Kristina Zaitae,” internationally renowned.
Ep. 0 Celebrating the 19th anniversary of Platinum Fashion Mall with Fashion Reality Game Show “Fresh & Fash”
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