Platinum invites you to show “fresh Idea” with “fresh fashion” and enjoy shopping and matching in Platinum PROUD style to win special prizes.

Platinum also plans to attract foreign tourists while promoting the center of Thai fashion as soft power and revealing SAWASDEE FOODIE HUB under the concept of “floating market, temple fair and charming Thai food” in the third quarter of 2024.

Mrs. Suthita Bhirombhakdi, Executive Vice President, The Platinum Group Public Company Limited, said that, with the strength of being ASEAN’s leading fashion shopping center for wholesale and retail, Platinum Fashion Mall offers fashion products that are always fresh and up to date which has won the hearts of Thai and foreign customers for a long time. At the end of 2023, “Platinum PROUD” campaign was launched to celebrate the 18th anniversary in order to emphasize the brand refresh under the concept of “Platinum Bringing Fresh Fashion to You” through VDO viral on social media channels. The campaign has received good feedback, with many influencers, KOLs, and shoppers showing interest in using the service, creating look, and reviewing to spread the word about their fun shopping experience.

Platinum PROUD Contest” campaign to invite the new generation to show their fresh ideas with fresh fashion.

Recently, Platinum has prepared to penetrate the market of the new generation who loves fashion, likes to dress up and dares to be themselves by launching “Platinum PROUD Contest” campaign to invite the new generation to show their fresh ideas with fresh fashion by and enjoy shopping and matching in Platinum PROUD style. Have fun creating fashion content to show your uniqueness in your own way by creating creative video clip to mix and match clothes from Platinum Fashion Mall. Then post the clip on TikTok (no limit on the number of clips) with the hashtag: #SHOPให้แพรวMatchให้PROUD to win prizes worth a total of 80,000 baht. The winner will receive 40,000 baht, the first runner-up will receive 20,000 baht, the second runner-up will receive 10,000 baht, and the Popular Vote winner will receive 10,000 baht. Those interested can apply now until June 30, 2024. For more details, please call 0-2121-8000 ext. 196, 213 or visit FB: PlatinumFashionMall. Meanwhile, Platinum is also ready to implement its strategy to penetrate the Thai and international tourist market with digital marketing to promote Thai fashion as soft power while taking part in supporting the government sector to stimulate the Thai tourism economy to grow with strength.

In addition, Platinum has launched a new official website and international VDO viral, as well as top international KOLs who will come and review the shopping experience of fresh fashion products to communicate to foreign tourists while reinforcing Platinum’s status as a leading shopping mall that must be visited when traveling to Thailand. The clip was released for viewing in early May. You can watch the video clip at www.platinumfashionmall.com. Platinum also uses digital tools to increase efficiency in reaching their target audience. This promotion plan will be done in conjunction with the store development plan in the Platinum Empowering SME project. This year, the focus will be placed on the cooperation between tenant shops and shopping centers to provide fresh and unique fashion experience to customers with a common main goal: “creating customer awareness to achieve mutual commercial opportunities”. 

SAWASDEE FOODIE HUB” located in Zone 3 on the 5th floor
SAWASDEE FOODIE HUB” located in Zone 3 on the 5th floor

Business performance of Platinum Fashion Mall in 2024 is likely to improve. For overall traffic in 2023, there was more than 65% increase in number of customers, both Thais and foreigners, compared to 2022. It is expected that in 2024 traffic will increase by 20% with continued support from the tourism sector. As a result, products and services targeting foreign tourists will expand and there will be more shops renting space in Platinum Fashion Mall. In the first quarter of 2024, the average occupancy rate for retail space was 96% (not including Zone 3 on the 5th floor, which is currently being renovated). In addition, Platinum Fashion Mall is ready to reveal a new project that is currently being renovated called “SAWASDEE FOODIE HUB” located in Zone 3 on the 5th floor, under the concept of “floating market, temple fair and charming Thai food”. The project will feature various popular Thai food and beverage shops on an area of ​​more than 1,700 sqm., consisting of approximately 100 shops, such as Mango Siam, Punpang Patong Go, Thai Slurpee, Pungsiam B.E. 2515 and Kuang Heng Pratunam Chicken Rice. It is planned to open within the third quarter of 2024 to meet the limitless shopping and tasting lifestyles of customers. The objective of this new space is to enhance dining experience with charming Thai flavors to fulfill the needs of customers in various zones of the shopping mall and to provide access to food and beverage options for customers to shop, chill, and eat for a longer period of time, This new zone will be an addition to Platinum food floor MORE a MEAL, a center for a variety of Thai and international food from more than 100 famous restaurants on an area of ​​5,700 sqm in Zone 1 and 2 on the 6th floor which currently receive good feedback from customers.

PIER 111 Office building for rent

As for the progress of other businesses in The Platinum Group Public Company Limited, such as The Market Bangkok, which is undergoing rebranding to present a new concept and will gradually open on the G and M floors within the fourth quarter of 2024. It is expected that the new concept will be fully opened within 2025. In terms of the activity area, there is continued interest from tenants organizing various activities such as the Big Bad Wolf international book fair and the Moppet Brandname sale fair and many other events.

Moxy Bangkok Ratchaprasong Hotel
Moxy Bangkok Ratchaprasong Hotel

At the beginning of 2024, the company opened Phase 2 of the expansion project on The Market Bangkok building, namely Moxy Bangkok Ratchaprasong, featuring 504 rooms under the management of Marriott Group, which is the largest Moxy hotel in Asia Pacific. In addition, the company also has Pier 111 office building for rent, which opened on March 1, 2024, with many interested parties who are negotiating terms and those who are interested continually coming to see the area. 

PIER 111 Office building for rent

PIER 111 Office building for rent

On April 19, 2024, The Platinum Group Public Company Limited received approval from the general meeting of shareholders to accept the transfer of long-term land lease rights and the project development of Chalermlarp land with a total investment of 7,884,382,032 baht. Chalermlarp land is located in Pratunam area, one of Bangkok’s most important business areas, where there will be Orange Line sky train (from Taling Chan to Thailand Cultural Center) in the future. The company plans to use this land to develop a shopping center and hotel and believes that it will increase the company’s income while enhancing its potential in business operations going forward. 

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