Platinum Fashion Mall is advancing its Platinum Empowering SMEs 2026 initiative with THE NEXT SELLER SEASON 2: SELLER POWER UP, building on the success of the first season.
In partnership with POWERPUFF GAY, the program will equip 12 fashion retailers with the skills and business tools to succeed in a new era of live commerce, helping Thai fashion retailers strengthen their capabilities and unlock new revenue opportunities online. The LIVE CHALLENGE launches on October 6, offering audiences the chance to watch, shop, and support the contestants via TikTok: Platinum Fashion Mall Official.
Mrs. Suthita Bhirombhakdi, Senior Executive Vice President of The Platinum Group Public Company Limited, outlined the vision behind the program: “At Platinum Fashion Mall, we are committed to helping our entrepreneurs grow. We see our retailers as partners in learning, development, and growth, with a relationship that extends beyond doing business. That is why we continue to strengthen their capabilities, helping them keep pace with rapidly changing consumer behavior and the evolving marketplace. Success today depends on more than sales expertise. It also requires an openness to learning and a willingness to adapt.
“This belief continues to guide the initiative, which is designed to deliver the greatest possible value to our retailers. Developed with creative thinkers and specialists in business and online marketing, the training gives participants hands-on experience in building a distinctive and memorable brand identity, creating content, and designing sales experiences that engage customers, earn their trust, and ultimately turn interest into purchases.
“For Platinum Empowering SMEs 2026, we have developed THE NEXT SELLER SEASON 2: SELLER POWER UP as a reality game show that turns learning into practical experience. It builds on the success of THE NEXT SELLER 2025, which demonstrated how live commerce can open new business opportunities and drive sales for retailers. THE NEXT SELLER SEASON 2 is built around ‘LIVEVOLUTION,’ a concept that brings together the evolution of selling methods and a revolution in the sales experience.
It is designed to strengthen retailers’ capabilities and expand their opportunities online while connecting these channels with the physical stores that remain the foundation of their businesses. Through this ‘On Ground plus Online’ approach, we aim to strengthen their in-store competitiveness alongside online live selling, helping retailers make the most of both.
“A major highlight this year is a more intensive training program created in partnership with POWERPUFF GAY: Sitthidet Bunmanee (Mamuang), Jirawat Vongdilokvath (Lauren), Pattanagorn Adirekkiat (Tae), and Papangkorn Kemjirachote (Artie). These creators bring expertise in turning compelling content into business opportunities. Each will serve as both mentor and coach to three retailers, supporting 12 stores in total. The competition will feature live-selling challenges over a period of six weeks, with two stores taking on the challenge each week. The first livestreams will take place on October 6 on the participating stores’ own TikTok channels. Contestants will earn points under the competition rules, with the winner announced in early December.
“We have also invited business and online sales expert Pacharawan Limlikhitaksorn, also known as ‘Tanguy,’ to share her expertise, sales techniques, and marketing strategies, ensuring participants are fully prepared before taking on the live commerce competition.”
POWERPUFF GAY, Sitthidet Bunmanee (Mamuang) stated, “This partnership with Platinum Fashion Mall is an exciting and challenging undertaking for our team. We are drawing on our combined knowledge, experience, and individual approaches to online marketing to deliver intensive coaching for all 12 retailers.
This covers everything from creating standout content and delivering more engaging livestreams to driving sales and building a loyal customer base. Each of the four mentors will work closely with three stores to develop their strategies and help them realize their full potential. We believe this program will offer far more than knowledge, entertainment, and inspiration.
It will provide a platform that energizes Thai entrepreneurs, giving them the momentum to push past limitations, build stronger brands, and help Thai fashion thrive with confidence in the next era of commerce.”
The mentor teams and participating stores are as follows:
- Mentor Mamuang Team: Thesis, Basset, and Gavana
- Mentor Artie Team: Shape Up, Moda, and Matilda
- Mentor Lauren Team: Teeda, Verbena, and I-Fabric
- Mentor Tae Team: Wendy & Co, Bravo, and Roripopu Kids
“Business competition today comes down to more than who can sell. It is about who can differentiate themselves, stand out, and build a business that lasts. We hope the knowledge, skills, and experience gained through this program will translate into tangible improvements in brand development, sales, and business opportunities.
Our goal is to develop a new generation of capable entrepreneurs who can navigate change and achieve steady, sustainable growth. Ultimately, this will help strengthen Thailand’s economy and fashion industry while reinforcing Platinum Fashion Mall’s position as ‘The Best Wholesale Fashion Hub of ASEAN,’” Mrs. Suthita concluded.
Tune in to THE NEXT SELLER SEASON 2: SELLER POWER UP for an engaging mix of business insights and entertainment. The LIVE CHALLENGE kicks off on October 6 with special promotions from all 12 participating stores. Watch, shop, cheer on your favorite teams, and discover more on TikTok: Platinum Fashion Mall Official.
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