Building on its strong foundation, Platinum Fashion Mall has unveiled “SAWASDEE FOODIE HUB” with a significant 50-million-baht investment, aiming to attract tourists to Thailand. Located on the 5th floor, Zone 3, adjacent to Novotel Bangkok Platinum Pratunam Hotel, this new culinary hub combines the charm of Thai floating markets with the festive ambiance of traditional Thai temple fairs. Featuring over 1,000 popular dishes from more than 65 renowned food stalls, it promises visitors an immersive dining and shopping experience and is ready to welcome the anticipated 20% increase in visitors this upcoming high season.
Mrs. Suthita Bhirombhakdi, Executive Vice President of The Platinum Group Public Company Limited, stated, “For over 18 years, Platinum Fashion Mall has been the flagship of our company, winning the hearts of both Thai and international customers. This year, we are honored to receive the 2024 Travellers’ Choice Awards for ‘Things to Do in Bangkok’ from Tripadvisor, a leading global travel platform. We remain committed to attracting more tourists to Thailand by continually enhancing the shopping and dining experience and diversifying our retail offerings across all zones to cater to both local and global visitors with a taste for fresh, on-trend fashion. This commitment further reinforces our position as The Best Wholesale Fashion Hub of ASEAN
With a 50-million-baht investment, we have transformed the 5th floor, Zone 3, near Novotel Bangkok Platinum Pratunam Hotel, into “SAWASDEE FOODIE HUB,” a delight for those seeking authentic Thai flavors. Designed under the concept of traditional Thai floating markets and temple fairs, this new food zone stands out with distinctive interior elements that celebrate Thai charm. Highlights include vintage-style wooden boat displays adorned with multicolored lights across the ceiling and decor featuring traditional Thai textiles, making it an ideal spot for food lovers and photo enthusiasts alike. Spanning 2,000 square meters, SAWASDEE FOODIE HUB offers over 1,000 popular dishes from 65 well-known food stalls, complete with ample dining and seating areas for visitors to relax and enjoy their meals after shopping.
An impressive lineup of must-visit vendors includes Sook Zaap, Ali’s Thai Halal Restaurant, Pratu Chai Boat Noodle, Mango Siam, Pang Siam, Guu Roti, Durian Story, My Avocado, 29 Thai Coco, Thai Thai Slurpee, Luggaw, Iyara Premium Fruit, Mikka, Rit Kraprao, Charm Noodle, Kuang Heng Pratunam Chicken Rice, Siam Grilled Pork, Pan Pang Patongko, Kluay Tod Boran, Muek Yang Mai, and many more.
The concept for “SAWASDEE FOODIE HUB” builds on the success of the “Beauty, Gift & Spa” section in Zone 3, which recently opened in Q2/2023, covering floors 1-4 and spanning approximately 9,000 square meters. Recognizing the rising demand for beauty products, wellness items, and Thai souvenirs among tourists, the company saw an opportunity to enhance the shopping experience by adding a Thai street food and beverage hub. This addition not only completes the offering for customers but also serves as a key attraction for the area, drawing in visitors seeking a well-rounded taste of Thai culture.
Additionally, Zone 3 is a prime location with high potential to attract significant foot traffic. The 2nd floor of this zone directly links to the Ratchaprasong Walk, which averages 67,000 daily visitors in 2024, offering convenient access to both Chidlom and Siam BTS stations as well as Pratunam Pier. Adding to its appeal, the escalator on the 5th floor provides direct entry to the 6th-floor lobby of Novotel Bangkok Platinum Pratunam Hotel, which boasts 288 rooms and an impressive 94% average occupancy rate in the first half of 2024. We are confident that Platinum Fashion Mall is fully prepared to accommodate the anticipated 20% increase in visitors this upcoming high season.”
Discover the ultimate shopping and dining experience at “SAWASDEE FOODIE HUB,” now open on the 5th floor, Zone 3, at Platinum Fashion Mall. Immerse yourself in the vibrant atmosphere of a “Floating Market – Temple Fair, Thai Culinary Charm.
