The Platinum Fashion Mall is set to enhance the capabilities of fashion stores through its ongoing support initiative, the Platinum Empowering SMEs 2024: The Power of Social Media project. This initiative aims to equip 10 selected pilot fashion stores with advanced techniques to effectively navigate both online and offline markets, focusing on building brand strength, increasing competitiveness, and driving revenue growth.
Mrs. Suthita Bhirombhakdi, Deputy Managing Director of The Platinum Group Public Company Limited, stated:
“The Platinum Empowering SMEs project is an initiative launched by The Platinum Fashion Mall and has been running since 2014. This year, the project emphasizes a dual-market strategy to help stores create unique brand identities and bolster their competitive edge. Our objective is to enhance the capabilities of fashion wholesalers and retailers within our mall by equipping them with the knowledge and experience needed to develop robust businesses while achieving sustainable growth.
This year’s initiative features a special program where 10 pilot fashion stores are selected to become model SME entrepreneurs. These stores will engage in intensive knowledge-sharing and hands-on collaboration with the Platinum Fashion Mall’s team. This experience is designed to offer practical insights and expertise in utilizing various tools and techniques to communicate their brand messages effectively to their target audiences. The initiative also serves as an exemplary model for other stores interested in learning and growing alongside this project.
The stores participating in this year’s initiative include Catwalk By Koh-Tun, Isaphak, Smallroom, Boy Playground, Jolly Jilla, Chicha, Pim.S Embroidery, Trust Studio, Goodshirt, and Ramsita. Each of these stores is distinguished by its unique design offerings, consistently reflecting fresh and modern fashion. They have also established their own online platforms as communication channels and are dedicated to collaborating within the project.
The activities in this project will feature the Platinum Fashion Mall’s marketing team providing hands-on support to participating stores throughout every step of the process. This collaboration aims to foster active participation and continuous practice, from creating a unique online brand identity to determining market positioning and presenting products in an engaging manner that reflects the brand’s image. The project also focuses on crafting appropriate storytelling for each platform, selecting target audiences for online ads, and building a comprehensive understanding of various tools and techniques to boost online marketing efficiency and ultimately drive offline sales. By integrating these efforts, the initiative seeks to open new business opportunities and foster continuous, sustainable revenue growth for the participating stores.
The Platinum Fashion Mall remains dedicated to supporting Thai SME fashion entrepreneurs in their journey toward sustainable growth and development. Our mission is to contribute to the creation of soft power by establishing a premier Thai fashion hub and gaining recognition as “The Best Wholesale Fashion Hub of ASEAN,” earning a place in the hearts of both Thais and the international community.
Stay tuned and show your support for the creative journey of the 10 pilot fashion stores, which will be featured on their respective Official Facebook Pages and social media channels. New content will be released every two weeks, starting from August 2024. For more exciting updates and details about this project, follow us on Facebook at Platinum Fashion Mall.
